Idyllic
Brand identity
Concept
Idyllic is an English clothing brand that creates its products based on the fashion of the 20th century. The tailoring and stylization allows you to wear the products of this brand in our time, but still feel the charm of another time. The main thing for the brand is to underline the beauty and elegance, while the clothes remain practical and very comfortable. It is also important to emphasize that the clothes are sewn to order according to special measurements, which allows every piece to sit on you perfectly.
The brand was founded by the talented fashion designer Elizabeth Adams. Her great-grandmother was an artist and always wanted to be a fashion designer. She drew many beautiful sketches that Elizabeth found in her time. It inspired her to create the brand. She wanted to give life to her great-grandmother’s designs while adapting them for our time.
The logo reflects the idea of lightness and elegance. The designed font with thin lines emphasizes the chic of the brand, while at the same time the serifs in the font translate the history of the brand and emphasize the atmosphere of the 20th century. The descriptor reads fashion and 79, symbolizing the year Elizabeth’s great-grandmother was born in 1879.
The brand was founded by the talented fashion designer Elizabeth Adams. Her great-grandmother was an artist and always wanted to be a fashion designer. She drew many beautiful sketches that Elizabeth found in her time. It inspired her to create the brand. She wanted to give life to her great-grandmother’s designs while adapting them for our time.
The logo reflects the idea of lightness and elegance. The designed font with thin lines emphasizes the chic of the brand, while at the same time the serifs in the font translate the history of the brand and emphasize the atmosphere of the 20th century. The descriptor reads fashion and 79, symbolizing the year Elizabeth’s great-grandmother was born in 1879.
