Jouissance
Brand identity
Concept
Jouissance is a luxury perfume brand. This brand was born in Paris, France. The philosophy of the brand is that every season there is a limited number of perfumes with a seasonal aroma and theme. The autumn theme of the 2022 collection is the French aristocracy of the 18/19 centuries. The aroma consists of two components: floral and citrus.
An individual typeface was developed for the logo, which conveys the essence of the brand, and also directly conveys the name “pleasure”. At the same time, a flying handwritten font with a minimalist design was chosen for the seasonal calm, emphasizing the aristocracy and conciseness of the collection.
Jouissance fragrances are always exclusive and created to evoke associations with your favorite season. The plus of this perfume is that when you buy a seasonal fragrance, you can be sure that you will not meet people with a similar fragrance.
An individual typeface was developed for the logo, which conveys the essence of the brand, and also directly conveys the name “pleasure”. At the same time, a flying handwritten font with a minimalist design was chosen for the seasonal calm, emphasizing the aristocracy and conciseness of the collection.
Jouissance fragrances are always exclusive and created to evoke associations with your favorite season. The plus of this perfume is that when you buy a seasonal fragrance, you can be sure that you will not meet people with a similar fragrance.
With an online purchase, you can receive a gift from the brand. And also at the presentations of new collections, the brand gives a discount on the purchase of a new perfume. The store also has its own website and delivery in Paris. Each of the fragrances is selected personally by the founder of the brand. Just like the theme. And for 5 years of existence of the brand, themes and flavors have never been repeated. Buying this perfume you will get an incredible pleasure.
